Jordan Brand Introduces Russell Westbrook's Why Not Zero.3
Jordan Brand’s own signature athlete and All-Star Russell Westbrook is now releasing his third signature shoe, the Jordan Why Not Zero.3. Much like the Jordan Why Not Zero.2, this new iteration of the shoes intros a disruptive design to match his game on-court and his style off-court.
The Why Not Zero.3 is an evolved version of last year’s Why Not Zero.2 The shoe recalibrates the look and feels of Russell’s signature shoe, bringing in an all-new articulated Zoom Air cushioning system for linear speed and a midfoot strap for containment. On top of that, the Why Not Zero.3 is the lightest in Russell Westbrook’s signature line.
Exclusive to the Why Not Zero.3, an all-new articulated Nike Zoom Air cushioning system (similar to but not exactly like the articulated Zoom Air in Nike Kyrie 6) in the forefoot features horizontal flex grooves that help enable linear speed. The idea is to provide an end-to-end explosiveness and propulsive feel on the court.
The outsole has been updated with modified herringbone traction to better enable quickness and control on-court. The decoupled outsole separates the forefoot from the heel and is an evolution of one of Russ’s favorite shoes – the Jordan XX8 and XX9.
The materials are a blend of textiles, anesthetics, and skins with stitching providing reinforcement and design aesthetics. There’s also a sleek double padded collar for in foot comfort.
To finish off the look the shoe features a clear TPU midfoot strap for containment along with a visible, exposed TPU shank plate in between the decoupled outsole to help provide stability when moving from the heel to forefoot.
The launch colorway “Zer0 Noise” is set to release January 2, 2020. It represents Russ’ desire to inspire people to block out unnecessary noise and play the game their own way.
The “Family” colorway will release January 9, 2020. It represents Russell’s family.
The “Heartbeat” colorway will release February 27, 2020. It represents Russ and his wife Nina welcoming twin girls who are now the heartbeat of their life. The colorway is also inspired by his twin girls’ bedroom which reminds girls everywhere to own their power and follow their dreams.
The Jordan Why Not Zero.3 will be available on Nike.com in full family sizing with the pricing starting at $130 for Men, $105 for GS, $75 for Pre-school, and $55 for toddlers.
An upcoming Why Not? Apparel collection will also release.